This policy was last updated May 29, 2008.
This policy discloses the online privacy practices for OK4Free.com, a service provided by KFOR-TV, a Local TV, LLC company. We have adopted a set of information management guidelines that serve as the basis for our customer and advertiser relationships. These guidelines have been developed with the recognition that Internet technologies are rapidly evolving, and that underlying business models are still not established. Accordingly, guidelines are subject to change. Any such changes will be posted on this page. If the changes represent a material departure from our current practices with respect to the use of personal information, the changes will be posted on this page thirty (30) days prior to taking effect and registered users will be notified via e-mail.
In this Privacy Policy, you will find the answers to the following questions:
- What information do we gather/track about you?
- What do we do with the information we gather/track?
- With whom do we share the information that we gather/track?
- How do I change or update my personal information?
- Other information: Compliance with Legal Process
For further information, you can view our Terms of Service located at http://www.ok4free.com/termsofservice.php
We are not responsible for the content or privacy policies of any third party websites we or our members may link.
What information do we gather/track about you?
Registration for our websites: There is a free registration process that involves an email verification required to place a classified advertisement on OK4Free.com.
OK4Free.com requires that you supply a unique e-mail address and some demographic information which may or may not include zip code, age, sex; household income, job industry job title and other information in order to register. You must also agree to the terms of our terms of service.
Premium Products and Services: While the listings, postings, and other content on OK4Free.com is offered free of charge, we do charge fees for select premium classified advertisement placements, including, but limited to, Featured Advertisements and Premiere Ad Placement for which OK4Free.com collects and stores billing and credit card information, either internally or through a third party processing partner. This information will only be shared with third parties who perform tasks required to complete the purchase transaction and otherwise agree to keep the information confidential. Examples of this include fulfilling orders and processing credit card payments.
You must supply personal information, including billing address, phone number and credit card information in order to make a purchase premium classified products. This information may be collected directly by KFOR-TV or by a third-party payment processing partner. This information is only used to complete the transaction or purchase, and is not shared with other companies or with third parties other than to complete your transaction for a Featured Advertisement or Premiere Ad Placement.
Surveys and Market Research: Surveys and market research are valuable tools that help us better respond to consumer needs and opinions and help shape our product offerings.
Online surveys: Our website may collect additional personal information from members in connection with optional surveys and market research activities. Information that you provide in answer to optional reader survey or market research questions may be shared, but only in the aggregate, with advertisers and partners unless we notify you otherwise at the time of collection.
Cookies: Our websites employ cookies to recognize you and your access privileges on OK4Free.com, as well as to track site usage.
We also reserve the right to place a KFOR-TV and/or Local TV, LLC cookie on your computer with a unique anonymous number to ensure that your browser does not see the same ad over and over again, to sequence ads in a series, and to measure the number of unique visitors that have viewed a particular ad or visited a particular Web page.
Usage Data: OK4Free.com tracks and analyzes non-personally identifiable usage and volume statistical information from our visitors. We use this information to track the site's traffic, usability, performance, and effectiveness. All data collected is owned and used by the OK4Free.com. We reserve the right to publish non-personally identifiable, summary information regarding our online visitors for promotional purposes and as a representative audience for advertisers. Please note that this is not personal information, only general summaries of the activities of our visitors and customers in aggregate.
IP Addresses: Our websites log IP addresses, or the location of your computer on the Internet, for systems administration and troubleshooting purposes. We use IP address logs in an aggregate fashion to track access to our site (by domain type, for example), but we do not use IP address logs to track your session or your behavior on our site.
Log Files: Log data is only used in aggregate to analyze usage of our websites.
What do we do with the information we track?
Site Login: Your e-mail address acts as your member login, and together with the password that you create during the registration process your e-mail address allows you to post and manage your classified ad postings.
Statistical Analysis and Banner Advertising: Our websites may perform statistical analyses of user behavior in order to measure interest in the various areas of our site (for product development purposes) and to inform advertisers as to how many consumers have seen or "clicked" their advertising banners. We also use demographic and preference information to allow advertising on our websites to be targeted, in aggregate, to the users for whom they are most pertinent. This means that users see advertising that is most likely to interest them, and advertisers send their messages to people who are most likely to be receptive, improving both the viewer's experience and the effectiveness of the ads. In both statistical analyses and banner advertisement targeting, we will disclose information to third parties only in aggregate form.
Other Communications from OK4Free.com and KFOR-TV: We may use the e-mail address provided by you at registration to contact you regarding (1) account status (including confirmation of registration), (2) major changes to the websites and or to the Terms of Service and Privacy Policy, and (3) participation in user surveys, asking for feedback about the websites and existing or prospective products and services, as well as information to better understand our users* and (4) information regarding products and services that may be of interest (including subscriptions, online archives, newsletters and other premium products). You may opt-out at any time from any primarily commercial messages and user surveys by following the opt-out instructions in the e-mail.
*User surveys greatly help us to improve our websites, and any information we obtain in such surveys will not be shared with third parties, except in aggregate form.
With whom do we share the information we gather/track?
We do not share personally identifiable information with advertisers or partners. We do, however, share information about our audience in aggregate form. Credit card, billing and financial information is never disclosed, except as needed to process the transaction, under strict confidentiality requirements.
OK4Free.com may perform statistical, demographic and marketing analyses of customers and their buying and purchasing patterns for product development purposes and to generally inform advertisers about the nature of our customer base. We also use such information to allow advertising to be targeted, in aggregate, to the users for whom such advertising is the most pertinent. Personal information about you as an individual will not be disclosed without your consent.
From time to time, we may offer you the opportunity to receive information and offers about products or services from our advertisers, partners or other third parties. You will have the opportunity to opt-out of all e-mails that are sent by the OK4Free.com. If you sign up to receive information directly from an advertiser, partner or third party you may contact that advertiser, partner or third party directly in order to opt-out out of future messages from them.
How do I change or update my personal information?
Edit Account: You may review and update your membership or account information and access your transactions history in the Edit Account area of our website.
How do I opt out from receiving promotional offers? If, at any time you wish to discontinue receiving any specific e-mail, sent by our marketing partners or us, simply follow the unsubscribe options at the bottom of the e-mail.
If, at any time you wish to discontinue receiving any specific e-mail, sent by our marketing partners or us, simply follow the unsubscribe options at the bottom of the specific e-mail. In addition, you may also manage your subscriptions and preferences in the OK4Free.com Edit Account area. If you experience difficulty with the unsubscribe process, feel free to contact us at webmaster@ok4free.com and provide all possible e-mail addresses along with the name of the newsletter from which you would like to unsubscribe.
Other information; Compliance with Legal Process
COPPA Compliance: In accordance with the Children's Online Privacy Protection Act (COPPA), OK4Free.com does not knowingly collect or store any personal information, even in aggregate, about children under the age of 13.
Data Security: To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, we have put in place physical, electronic, and managerial procedures to protect the information we collect online.
Compliance with Legal Process: We may disclose personal information if we are required to do so by law or we in good faith believe that such action is necessary to (1) comply with the law or with legal process; (2) protect and defend our rights and property; (3) protect against misuse or unauthorized use of our websites; or (4) protect the personal safety or property of our users or the public (among other things, this means that if you provide false information or attempt to pose as someone else, information about you may be disclosed as part of any investigation into your actions).
How To Contact Us: For any questions or comments regarding our information or security practices, you may contact us:
By E-mail: webmaster@ok4free.com
By Phone: 405-424-4444 (between 9:00 a.m. and 5:30 p.m. Central Time)
By Mail: KFOR-TV, 444 E. Britton Road, Oklahoma City, OK 73114, Attn: Webmaster
